Who We Are
The JoJo Story
JoJo Modern Pets (JoJo Couture LLC) began as an idea a decade ago by Savina Singh and her mom, Rani. JoJo, the inspiration behind the company is Savina’s dog. An American Cocker Spaniel born in India and adopted during a business trip in 2007. When JoJo was diagnosed with an immune disease and other medical issues in 2010, Savina began to research new pet products and natural alternatives in the industry. Sparing no expense when it came to the health and wellbeing of JoJo, she realized how much JoJo was not just a pet, but family. “They are our kids…. Our babies…. That never grow up. You see their faces and you can’t help but smile.” After 9 years of working in politics and technology, Savina decided to make a big change and focus on a love she had…dogs. She decided to add a bit of business sense, her style and passion to create JoJo Modern Pets.
Evolution of Company
In April 2013, JoJo launched a patent pending dog bowl and mat set, offering seven SKUs based on color and design. Over the next six year, we moved into manufacturing pet products from China, India, Mexico, Taiwan and other parts of the world, building over 350 plus new SKUs. With the expansion of product development and distribution capabilities, we have been able to pursue opportunities with well-known retailers that prefer domestic warehousing, Adog.co Distribution Center. Our fulfillment and distribution for retail contracts are controlled by one central location in Oswego Illinois. This allows us to control the cost of fulfillment and inventory, passing on savings to stores and maintaining an attractive add on for larger retailers and buying groups.
Pet Inspired Products
JoJo Modern Pets is dedicated to improving the lifestyle of the modern pet owner and their pets by creating and distributing design-driven, innovative, and practical pet products. We focus on our five pillars when working with factories and buyers to create a customer-centric product.
At JoJo Modern Pets, we recognize that being a pet owner is a lifestyle and that the products you buy for your pet are a reflection of what you value. We seek to bring our customers items beyond the ordinary so they can locate pet-centric home products and other pet products that showcase their personal style while ensuring the products they buy are both long-lasting and pet-safe. With unique and sophisticated designs, innovative concepts, and quality materials, our products provide a wide range of options for the modern pet owner and their family.